Yes, this title is purposefully corny. Personal injury attorneys are often viewed advertising first, and not in a good way. Think ambulance chasers. Or “all ad spend, no customer service.” These firms do exist. When Sean Park markets though, it’s through building referrals and word-of-mouth. He picks clientele with the same mindset as him; not those asking “how much is my case worth” but rather “how can I rebuild my life.”
Key Moments:
Behind the scenes of those big-ad-spend PI firms (07:07)
Drawing in clients with marketing, not advertising (13:13)
Technologies that help Sean manage a practice in multiple states (22:39)
What Sean Park wants to see changed in the legal industry (30:10)
MEMORABLE QUOTES
“I've got good relationships with clients; [we] will text about politics, will text about college sports…. The end of the case is not the end of my relationship with that person or that family. It is merely the closure of one chapter and moving on to help them rebuild their life.”
“I don't want cases where someone's calling me saying “what's my case worth” because that's not the motivation for why you're pursuing these claims. While I'm in business to make money, obviously, and for a livelihood, I do that by doing good work for clients and being very aggressive in the litigation side of things.”
“I've looked at cases where other firms have turned [the clients] down…. Stories are compelling to me…I don't ever like telling someone “no” or turning them away without giving them at least a good thorough explanation as to why I turn the case down or giving them options as to how to pursue the case on their own or…obtain closure.”
CONNECT WITH SEAN PARK
Sean Park is a skilled and caring personal injury attorney who uses a very personal approach to zealously advocate for clients who have been seriously injured or killed in car accidents, truck accidents, and medical malpractice cases
The Park Law Firm: www.seanparklaw.com
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